Where is your targeted audience
Apart from maybe a couple of rare exceptions, people of all ages, interests, and socio-economic statuses are on social media.
All popular Social Media platforms have a substantial reach than all radio, newspapers, magazines, billboards, and TV channels combined.
The truth is that the old ways of advertising are going through a slow and painful death. No doubt, TV, radio, and billboards were a robust way.
However, it got to the point that there was so much advertising that people became immune to it. Our minds filter out anything that looks like an ad. And, not pay attention, they would go to the fridge for a snack using the restroom or start a conversation with someone in the room. Social Media Marketing doesn’t look like an ad.
The whole idea behind Social Media Marketing is meant to be informational and entertaining as possible. Opposed to it being promotional, think about it as you go through your social media.
Seeing how your friends and family are doing, a post of a product pops up advertising products; if done correctly, it will capture your attention, regardless if it is a funny picture or a catchy title. There goes your curiosity, and you click on it. If done right, Social Media marketing creates trust and loyalty by removing the feeling that you’re dealing with a corporation or a system that is made to only suck the money out of the customers.
Social Media shows that real people are working for the company by providing information in a social media setting.
Social media facilitates word-of-mouth marketing. People don’t listen to companies; people listen to friends and family. So, when they see a friend on Facebook “liking” a company page, they are more inclined to believe that they genuinely sell the right products.
And so many more reasons. Where is your targeted audience?