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social media optimization company

Social Media Optimization (SMO)

Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

Categories: Social Media Marketing, Website Design
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Description

Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:

  • Your company comes up early in search engine results,
  • You’re mentioned or recommended by another person or website they visit, or
  • They already know about your company and go looking for you

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.

 What is Social Media Optimization?

SMO in digital marketing has to do with social networks and their growing importance to the business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.

Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business because consumers will see you not only mentioned but recommended by others.

What SMO is Not

If you’re looking to improve your SMO in digital marketing, it’s essential to keep in mind that having huge numbers of links to your website scattered across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and a LinkedIn group to seed links to your content is counterproductive to both SMO and SEO.

Social shares carry a lot more weight when they’re coming from someone else. Also, indiscriminate link-spreading without engagement and participation will get you unfollowed in your social networks—which in turn drives down your authority.

To improve SMO for your small business, you should focus on engaging with relevant social audiences, contributing to conversations, and posting your shares of authoritative content for your industry.

Google Hummingbird: Why You Need SMO

In the last month or so, Google quietly launched a major overhaul of its search algorithm. Dubbed Hummingbird because of its speed and precision, the new algorithm changes the way Google interprets search terms—and shifts the weight of some factors that drive search rankings.

Social shares are more important in calculating rankings now, and they’re apt to contribute even more shortly. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you’ll rank on Google.

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SNRJ Web Marketing Solutions LLC

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    Rockville Centre, NY 11570

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Kennedy Smith
Kennedy Smith
05:29 09 Feb 20
They are very great team! They lead my business into getting more sales, I couldn't be more thankful. Looking forward... to another project with them. Really recommended company for digital marketing strategy plans.read more
VJ Ebreo
VJ Ebreo
05:13 09 Feb 20
Very approachable team! They provided me sales, leads and proposals which helps me brand my product and my business. As... of now, they are taking care of my social media marketing and I'm very happy with their service.read more
Gloria Torres
Gloria Torres
23:15 18 Oct 19
SNRJ Web Marketing Solutions took the time to understand my business in order to design a website that would function... for us as a business driver and look amazing. The team at Big Rig is unlike any other, they are always available when you need them, they're passionate about their own business, and in turn passionate about ours.read more
Tortilla Blanket
Tortilla Blanket
17:12 20 Sep 19
Very happy with my experience working with them. They are very approachable and is very excellent with the services... they provide. They help us create creative content ideas and help us improve our digital marketing efforts.read more
Vianca Juvhil Ebreo
Vianca Juvhil Ebreo
16:00 20 Sep 19
Great experience working with their team! They helped me with my marketing strategies. I could not ask for more but I... would love to work with them again! Their team exceeds our expectation in increasing our brand awareness to our prospect client.read more
Esco Enclosures
Esco Enclosures
19:58 08 Sep 19
SNRJ web marketing has been an amazing asset to the digital marketing in my company. The idea was to make my company... have a stronger social media presence and keep my company known through digital marketing and media .read more
Ashley Escobar
Ashley Escobar
19:56 08 Sep 19
Trying to start a new company and getting customers is difficult. SNRJ has made this experience effective and... effortless. Thank you for helping me start a successful business.read more
Ronny Nagar
Ronny Nagar
17:07 08 Sep 19
I Hired SNRJ Web Marketing Solutions to come on board to handle all the digital marketing for my company. The scope was... to handle all digital marketing efforts specifically SEO,SEM, and Social Media. They created all my social assets, created content for all those assets, garnered an impressive amount of followers, ran social ads that garnished our company a strong ROI from and got business from as well. I hired them due to her impressive background in marketing and understanding of entrepreneurship. They where an absolute pleasure to work with and executed on everything that was promised.read more
Ajay Katariya
Ajay Katariya
14:42 03 Sep 19
Great person to work with. Brought new ideas to better my website and is great with communication. Maintain task list... and was on time with every tasks assigned.read more
Holly Kessler
Holly Kessler
18:30 02 Sep 19
SNRJ Web Marketing Solutions has been a great find for us, in today's competitive market we really needed a company to... keep us ahead of curve in online media and we found it with them. From inception of our website to completion social media marketing the team made sure all our needs were met, while keep us informed about what technology and tools will help us grow in long run.read more
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