(5 customer reviews)

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes direct traffic/visitors and the purchase of paid placement


Best SEO Services in New York

Get your website on top with our search engine optimization services.

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO services refer to use of optimization techniques for the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement

Search engine optimization (SEO) is nowadays more important than ever and is a necessity for businesses with websites to understand the true meaning of SEO as well as the potential it creates.

What is SEO?

Search engine optimization (SEO), is a set of rules for optimizing your website for search engines and improve your search engine rankings.

It is a great way to increase the quality of your web site by making it user- friendly, faster, and easier to navigate.

SEO can be considered as a complete framework and has several stages and controls.

Why is SEO important?

In today’s competitive market, search engines serve millions of users per day, looking for answers to their questions or solutions to their problems.

If you have a web site, blog, or online store, a Search Engine Optimization Company like us can help your business grow and meet the business objectives.

Search engine optimization services is essential because:

  • The majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices that improve the user experience and usability of a web site.
  • Users trust search engines, and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your web site. People who find your web site by searching Google, Bing, or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized a web site is likely to bring more traffic to their website and make more sales. In simpler terms, Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing, or other search engines.

When you perform a search on Google, the order by which the returning results displayed is based on complex algorithms.

These algorithms (also known as search engine ranking factors(SERPs)) take several factors into account before they decide which web page is in the first place, second place, etc.

Optimizing your website for search engines will give you an advantage over non-optimized sites, and you increase your chances to rank higher.

 What are the main stages of the Search Engine Optimization process?

For simplicity, though, SEO can be broken down into three main stages:

SEO Overview

Technical SEO: With technical SEO, you can ensure that search engines can crawl and index your website without any issues.

On-site SEO: Rules to apply on your site and content to make it search engine friendly.

Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.

Technical SEO

The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods.

It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again.

On the other hand, if you have problems with crawling and indexing, it can negatively impact your rankings.

On-site SEO

The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other elements found on a page.

Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.

Remember that search engines don’t read a page like a human, so they are looking for signals to figure out what a page is all about.

It is at this stage that you will deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup, and other techniques that can send the right signals to search engines.

If followed correctly, on-page SEO will also improve the usability and credibility of a website or blog.

Note that content optimization is part of on-page SEO, but sometimes this is referred to as Content SEO.

 Off-site SEO

The third stage is Off-Page SEO.

Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques.

Off-site SEO is generally known as link building, but I prefer to use the term web site promotion since a proper way to promote a website involves many more methods and techniques than building links.

 Why is off-page SEO important?

In general, when a user types a search query, search engine algorithms look into their index and try to find the best pages that can satisfy the intent of the user.

Pages that are good candidates appear to the first positions of the search results.

One of the factors to determine the position of a webpage in the results is the number of incoming links (backlinks).

Backlinks are a signal of trust, and depending on where the links are coming, they can significantly affect your ranking position.

If the links are coming from well-known and trusted sites, your ranking will be positively affected.

If they are paid links, links in article directories, link farms, or a result of an exchange, your ranking will be negatively affected.

Getting links this way is a violation of Google guidelines, and most probably, it will also result in a Google Penalty.

What can you do to get more links?

That’s an excellent question, and I am sure that if you search the Internet for that phrase, you will get hundreds of different answers.

Good content will get you natural links, which in turn will give you high rankings and traffic.

If you try to buy links or get them the easy way, you may have temporary success and then see your website disappearing from the top pages after the next Google update.

What is the best way to start learning SEO?

The best way to learn SEO is to practice SEO.

Besides learning the different concepts and theories, the only way to find out if what you’ve learned works, it to apply the various techniques on a website and monitor your rankings.

What is the difference between SEO and Internet marketing?

Some people often ask me, “Is SEO the same as Internet Marketing?” The most straightforward answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal.

It is not Internet Marketing as such, but it can be part of your overall Internet Marketing campaign, which normally includes other things like social media promotion, content strategy, etc.

Good content is still the most crucial success factor with or without SEO

Before closing this introduction to search engine optimization, you must have very clear in your mind that SEO cannot help you if you don’t have good content.

In other words, if you try to SEO a website with not very good content, your chances of succeeding (in the long term) are minimum.

On the other hand, a website with good content can do well with or without SEO. SEO will give the web site an extra boost.

SEO is a must for every web property

To sum it up, Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

It is essential since the right SEO approach can drive more traffic to your website, blog, or online store, and gain more customers, make sales, and fulfill your business objectives.

We can help you with the best SEO services in Manhattan, Long Island, and nearby areas in New York. To further discuss SEO and other marketing strategies click on the following link. Fill out a short questionnaire, and someone will call you for a free consultation.

5 reviews for SEO

  1. Alysa

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