Google My Business
Google My Business is an Internet-based service for business owners and operated by Google. The network launched in June 2014 as a way of giving business owners more control of what shows in the search results when someone searches a given business name. Google allows business owners to verify their own business data via creating a new profile or claiming an existing auto-generated profile.
Google My Business allows business owners to edit the information that will show up in a Google search, such as open hours, addresses, phone numbers, and photos.
Customers can review businesses, and business owners can respond to reviews.
Google My Business allows business owners to post updates about announcements or sales. There are currently 4 different post types: What’re New, Events, Product, and Offer.
On each post type, users can add a description, photo, and link. They can also add an optional Call-To-Action button to posts. The Call-To-Action buttons options are Book, Buy, Order Online, Learn More, and Sign Up.
Posts show up in Google search results. However, they expire after seven days, no longer showing in search results at that time.
In October 2017, Google My Business API was expanded to allow third-party tools to schedule posts in advance, similar to scheduling tools for social networks like Facebook and Twitter. Only a few services currently support Google My Business post scheduling, including OneUp and Sendible.