Sellers and entrepreneurs use eBay as a stepping stone to a whole eCommerce business. eBay lets you generate income and start showing which products and messages are popular, making it easier to be able to show your online store and its specifications. Others run an eCommerce site and use eBay to increase their outreach and create an omnichannel approach. No matter the category you fall into, there are always things to know about selling on eBay, helping you sell as much as possible.
The process listed on the eBay Seller Center is relatively straightforward: list, ship, and get paid. However, you can take extra steps to help with everything from heightening your SEO rankings to offering the best customer service. We’ve put together a list to know how to draw in and convert customers on eBay.
One way is to set up and maintain a successful eBay store is understanding how eBay operates from the buyer’s side. The best way to go about this is to use eBay as a lax customer. Search products throughout the site and get a feel for how to search and filter different features and specifications. Ensure your searches are granular, focused on similar products and categories to those you plan to sell in your store, successful sellers crosswise different methods to see what’s repeated.
Focus search around the intention of making your products stand out and build your brand, even if selling in a similar category. Don’t reinvent the wheel; it’s acceptable to utilize strategies that successful sellers are using.
eBay is meant for people to sell everything. eBay has millions of sellers that offer everything an array of goods.
If you’ve decided to open a store not knowing what to sell, there is a top-selling item feature resource offering an insight into the current. Now, if you already know what your niche the next step is to see how your store is relevant and what top sellers are doing and how they get their products in front of millions of customers.
An auction is a great approach, but if it’s in your marketing plan, then the next best option is the “Buy It Now” option making it practicable for customers to purchase items as a direct sale. There is a monthly subscription fee to keep your store open and to operate and a listing fee for every item you sell in your store.
There are five main seller subscription categories starting from a Starter, Basic, Premium, Anchor, and Enterprise.
The monthly subscription fee determination is according to your subscription plan, but the insertion fees vary depending on several factors, including listing type, whether it’s a single or duplicate listing, or if the item had been listed before. Sellers have a specific allocation of “zero insertion fee” listings, but the specifics of your account are determined on your monthly allowance.
Items are priced for profit, meaning you have to crunch and re-crunch and use good old fashion psychology thinking to adjust your prices to cover store and listing costs. Spending time figuring this out will affect the price, whether an auction or Buy It Now option is used, another thing to take into consideration is the shipping costs. This is one of your top operating expenses and cost of goods. The procedure can feel overwhelming when first getting started, but research is your friend. Monitor how other sellers are pricing and marketing similar items and determine so you can evaluate revenue projections. The process will become easier as you get to know your industry and customer buying patterns.
Your eBay store can be in the hottest market but still needs to be marketed correctly to attract customers and turn a profit. That’s where your images come in. Investing in professional-looking, precise, accurate, and informative ideas will build assurance to your customer base and eventually transform them into loyal customers.
Normally a plain white backdrop is used so that the focus is on the item. The product should take center stage without diversions. Images should be taken under soft light and high resolution. Keep in mind who will view your listings across multiple devices, making sure your images are as apparent on a smartphone, desktop, or laptop. Allow the item to fill as much of the frame as possible. Multiple shots should be taken from various angles, or even use of a 360-degree option and video should be used to give the customer as many views as possible. Let the product speak for itself, meaning no filters. Two different shades of the item are all it takes for a buyer to return the item and leave a negative review. You need the product picture to be as close to the real thing as anything else.
Hiding or lying about imperfections could turn a customer away. Be upfront about issues like scratches, discoloration, and any other imperfections. Selling an item only to have it returned is not worth the trouble.
Like your product listing photo, the product description is one of the most critical parts of your listing turning into a sale. Write a detailed, concise, and accurate description of your product, making sure to include relevant keywords to help your listings rank. eBay has its search engine and mystery algorithms for ranking listings according to relevant keywords, so take a little time to familiarize yourself with their basic SEO guidelines. Ensuring your listings are indexed and organized for the desired keywords, thus reaching the customers searching for what you’re selling.
Descriptions should be short, sweet, and skimmable. It should not be duplicated to someone’s else description time should be taken to personalize it; grammar is very important. Your header should be the eye-catcher. Proper SEO practices should be kept at the forefront.
Your store may have the best products at a great price, and your pictures and product descriptions may be on point. However, if your account doesn’t have any feedback to vouch for your trustworthiness and professionalism, you may find that buyers are skipping you altogether.
Ratings can you get great feedback without selling to the customers who will leave that feedback?. The social proof will build trust and help your SEO rankings.
Social media platforms like Facebook, Instagram, and Pinterest are tailor-made for the kind of visual content that makes eCommerce businesses. Regardless of what you are selling, social media is one of the most effective and affordable avenues to get your business in front of the people who are actively looking for what you’re selling or fit the target demographic for your ideal customer.
eBay also offers a tool that allows you to promote your items within the listing. For additional listing fees, eBay provides the option of upgrading or promoting listings to help give you the edge over your competition.
Provide your customers with relevant content is not just an exceptional way to upgrade your eCommerce site; it’s also a great way to establish yourself in your industry. Using blogs, monthly newsletters, or free ebooks to stay in touch with prospective customers who are interested in what you’re selling is another option.
While performing your market research, consider the rotation of your inventory and designing your store around the season. Holidays and special events like graduations or the Super Bowl are essential to be kept in mind at all times, and your items should reflect them.
Make a list of short- and long-term goals to build momentum. You are experimenting with different methods and tools in the short term, striving to build your customer base slowly and steadily over time.